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Wednesday, October 28th, 2009
Somehow, Microsoft thought that Family Guy was a family-friendly program, and once that veil was lifted, the company quickly decided to also withdraw its multifaceted deal to launch its new Windows 7 software in conjunction with the show.
Microsoft and…
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Tuesday, October 13th, 2009
What do Mad Men, Kater Gordon, and David Letterman all have in common? …we’re not quite sure. After the surprising news that, following her Emmy win for her work at Mad Men, writer Kater Gordon was let go because, as…
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Sunday, October 4th, 2009
I know that Sesame Street is up on the times — I’ll always think of the Billy Joel-Marlee Matlin combo — but spoofing the grim, gloriously sixties AMC show? Huh.
The credits were excellent, but it’s too bad that we…
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Friday, August 28th, 2009
Before the intensity of social networking, Hollywood certainly recognized word-of-mouth as a valid, if informal, way to market movies. But with Facebook status updates and especially the even more streamlined development of Twitter, Twitter could be the primary tool in…
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Friday, August 28th, 2009
You hear about TV shows tying in their advertising with… you know, inconsequential products. But this is new:
As Brad mentioned earlier today, The Vampire Diaries is being cross-promoted with the American Red Cross in which the show is hosting…
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Thursday, August 27th, 2009
For the past few weeks, FOX has run its viral site Snakes on a Cane as a way of counting down to the two-hour season premiere of House. There’s your requisite countdown clock; a Post-It with the cryptic phrase I…
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Thursday, August 27th, 2009
In the vein of last week’s guide to growing old (read: 30), today’s installment of Target: Women sings the praises of The Greatest Spokeswoman Today — Brooke Shields.
Why is Shields able to sell us everything from eyelash lengthener to…
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Monday, August 24th, 2009
At Duke University’s library, the John W. Hartman Center for Sales, Advertising & Marketing History presents an amazing project: AdViews, a digital collection of all of the television advertisements created by agency Benton & Bowles, or its successor D’Arcy Masius…
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Saturday, August 22nd, 2009
And here I thought those inserts that played the Sopranos theme song — the precursor to the boogie-down-birthday cards — were cool. In an unprecedented move, CBS and Pepsi are teaming up to put a video ad inside Entertainment Weekly…
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Thursday, August 20th, 2009
New blog alert! Mad Men Footnotes is a cultural blog that delves into all those times you watch and wonder, “Was that really around?” Chances are, it was.
The blog has already covered Cooper’s, er, interesting painting shown in the…
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