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Microsoft/’Family Guy’ Advertising Fail

Wednesday, October 28th, 2009

Somehow, Microsoft thought that Family Guy was a family-friendly program, and once that veil was lifted, the company quickly decided to also withdraw its multifaceted deal to launch its new Windows 7 software in conjunction with the show.
Microsoft and…

‘Mad Men’ Female Writer Let Go

Tuesday, October 13th, 2009

What do Mad Men, Kater Gordon, and David Letterman all have in common? …we’re not quite sure. After the surprising news that, following her Emmy win for her work at Mad Men, writer Kater Gordon was let go because, as…

‘Sesame Street’ Spoofs ‘Mad Men’

Sunday, October 4th, 2009

I know that Sesame Street is up on the times — I’ll always think of the Billy Joel-Marlee Matlin combo — but spoofing the grim, gloriously sixties AMC show? Huh.

The credits were excellent, but it’s too bad that we…

Twitter’s Hyperactive Word-of-Mouth Could Change Hollywood Marketing

Friday, August 28th, 2009

Before the intensity of social networking, Hollywood certainly recognized word-of-mouth as a valid, if informal, way to market movies. But with Facebook status updates and especially the even more streamlined development of Twitter, Twitter could be the primary tool in…

‘Vampire Diaries’ Ties Advertising to Charity

Friday, August 28th, 2009

You hear about TV shows tying in their advertising with… you know, inconsequential products. But this is new:

As Brad mentioned earlier today, The Vampire Diaries is being cross-promoted with the American Red Cross in which the show is hosting…

“Snakes On A Cane” Was Hugh Laurie’s Idea

Thursday, August 27th, 2009

For the past few weeks, FOX has run its viral site Snakes on a Cane as a way of counting down to the two-hour season premiere of House. There’s your requisite countdown clock; a Post-It with the cryptic phrase I…

Brooke Shields is the Mistress of Commercials

Thursday, August 27th, 2009

In the vein of last week’s guide to growing old (read: 30), today’s installment of Target: Women sings the praises of The Greatest Spokeswoman Today — Brooke Shields.
Why is Shields able to sell us everything from eyelash lengthener to…

Duke University Collects Iconic Ads of Yesteryear

Monday, August 24th, 2009

At Duke University’s library, the John W. Hartman Center for Sales, Advertising & Marketing History presents an amazing project: AdViews, a digital collection of all of the television advertisements created by agency Benton & Bowles, or its successor D’Arcy Masius…

CBS/Pepsi Video Ad to Debut in EW

Saturday, August 22nd, 2009

And here I thought those inserts that played the Sopranos theme song — the precursor to the boogie-down-birthday cards — were cool. In an unprecedented move, CBS and Pepsi are teaming up to put a video ad inside Entertainment Weekly…

“Mad Men Footnotes” Explores the Historical Context of the Show

Thursday, August 20th, 2009

New blog alert! Mad Men Footnotes is a cultural blog that delves into all those times you watch and wonder, “Was that really around?” Chances are, it was.
The blog has already covered Cooper’s, er, interesting painting shown in the…