Unlock The Mad Hatter’s Puzzle
Wednesday, November 11th, 2009
Become a disloyal subject of the Mad Hatter on Facebook, and he’ll reward you with pieces of a larger-than-life puzzle. Here’s the latest find:
[Via Facebook]
[Image source: Flickr]
Search Results
Microsoft/’Family Guy’ Advertising Fail
Wednesday, October 28th, 2009
Somehow, Microsoft thought that Family Guy was a family-friendly program, and once that veil was lifted, the company quickly decided to also withdraw its multifaceted deal to launch its new Windows 7 software in conjunction with the show.
Microsoft and…
Disney, Marvel, and Licensing Minor-League Comic Stars
Friday, September 11th, 2009
I really like this perspective on the Marvel/Disney merger. I was one of those who had the knee-jerk shock/irritation reaction when I first heard the news, but now that we’ve had time to digest it, Andrew Wheeler makes some key…
Under Warner Bros’ Eye, DC Comics Becomes DC Entertainment
Wednesday, September 9th, 2009
Warner Bros. has decided to take complete control of DC Comics, transforming it into DC Entertainment. The hope is that the change will allow Warner Bros. to better manage and market DC’s myriad superheroes, like Batman, Superman, Wonder Woman, the…
Twitter’s Hyperactive Word-of-Mouth Could Change Hollywood Marketing
Friday, August 28th, 2009
Before the intensity of social networking, Hollywood certainly recognized word-of-mouth as a valid, if informal, way to market movies. But with Facebook status updates and especially the even more streamlined development of Twitter, Twitter could be the primary tool in…
‘Vampire Diaries’ Ties Advertising to Charity
Friday, August 28th, 2009
You hear about TV shows tying in their advertising with… you know, inconsequential products. But this is new:
As Brad mentioned earlier today, The Vampire Diaries is being cross-promoted with the American Red Cross in which the show is hosting…
“Snakes On A Cane” Was Hugh Laurie’s Idea
Thursday, August 27th, 2009
For the past few weeks, FOX has run its viral site Snakes on a Cane as a way of counting down to the two-hour season premiere of House. There’s your requisite countdown clock; a Post-It with the cryptic phrase I…
Brooke Shields is the Mistress of Commercials
Thursday, August 27th, 2009
In the vein of last week’s guide to growing old (read: 30), today’s installment of Target: Women sings the praises of The Greatest Spokeswoman Today — Brooke Shields.
Why is Shields able to sell us everything from eyelash lengthener to…
Duke University Collects Iconic Ads of Yesteryear
Monday, August 24th, 2009
At Duke University’s library, the John W. Hartman Center for Sales, Advertising & Marketing History presents an amazing project: AdViews, a digital collection of all of the television advertisements created by agency Benton & Bowles, or its successor D’Arcy Masius…
‘Mad Men’ Premiere Brings Change, But Quietly
Monday, August 17th, 2009
You know, I wasn’t particularly impressed by last night’s Mad Men premiere. After such a crazy second-season ender — Peggy telling Pete about their child; Betty having her own affair and getting pregnant; the awful scene where Joan is raped…
